Join us at SHACK15 for a conversation with Xander Shepherd, co-founder of Artet, which celebrates the convergence of cannabis and cocktail culture. After cutting his teeth in the world of brand strategy, he’s now working to even the playing field between cannabis and alcohol. Before founding Artet with his cousins, Xander spent five years working in creative consulting for Redscout in New York City. There, he ran the teams responsible for developing award-winning brand strategy and execution plans for high-growth startups (Peloton, Bombas) and Fortune 500 companies (MillerCoors, ADP, Best Buy).

Moderator

Nurit Raphael, CEO + co-founder of ONA.Life, a cannabis concierge/delivery service based out of Marin County. ONA is expertly crafted, locally harvested cannabis from Northern California. Our refined medicine, united with our premier delivery service is paving a new culture for the responsible use of cannabis.

About Artet

Celebrating the convergence of cannabis and cocktail culture, Artet is the culmination of cousins Xander Shepherd, Zachary Spohler and Maxwell Spohler’s mutual appreciation for cannabis and the social aspect of aperitivo rituals. Elegant and sessionable, Artet is a cannabis-infused and zero-proof addition to the home bar cart. Featuring botanicals reminiscent of Italian-style liqueurs like gentian, juniper and cardamom and with bottle artwork inspired by their grandmother’s paintings, Artet debuted its original low-dose cannabis aperitif in late 2019 and have recently introduced a ready-to-drink canned version based on two of their favorite Artet cocktail recipes, Rosemary Jane and Tet & Tonic.